Guidelines

The University of Melbourne brand design system is made up of several key components.

Heads up! Please use the Contents page hyperlinks to jump to the relevant section of the guidelines.

Guidelines for web/Digital Guidelines

Please note, any website that sits on the University of Melbourne domain (unimelb.edu.au) should use the approved web templates and Digital Guidelines. Please contact the Digital and Online Channels (DOC) team via digital-team@unimelb.edu.au prior to starting any new website/web design project for advice.

Always refer back to this page for the most up-to-date guidelines.

Version Number	Date	Changes made
v19	28/05/2020	Virtual Campus Image Guidelines v2 added
v19	07/03/2019	Revised colour palette (Light Blue CMYK code)
v18	10/01/2019	Revised colour palette (RGB and HEX codes)

The design system creates a consistent look and feel in our communication.

Discover how to apply the design system and view examples of current design work for ideas on how to extend the design system further.

The University of Melbourne brand is more than just our visual identity. Our verbal identity – how we talk – is equally important.

The University of Melbourne logo is a formally registered trademark and must be used correctly.

Our sonic brand is an animated version of our masterbrand logo with an audio element.

Advice and guidelines on applying the brand across all University advertising, and advertising campaigns including a detailed case study.

Find the latest PowerPoint and Word templates, assets for electronic mail, video templates, branded stationery and email signature templates.

Find out how to apply the University brand in sponsorships and represent partnerships and collaborations across marketing material.

Download the latest video assets and explore web, social media, podcast and electronic mail guidelines.

An identifier is a piece of content that names the specific entity a communication is from – such as a faculty, school or research centre or department.

In order to ensure consistency across all our communication, the University has two approved fonts available for use.

The UoM brand colour has been updated as of 2018. This is a different blue than previously used.

The University of Melbourne imagery guidelines provide a useful resource for staff for using imagery in marketing and communications material.

Icons, infographics and illustrations can be used to communicate a message quickly and simply.

The purpose of the aperture is to direct the viewer’s attention to a specific topic that is the focus of a document or piece of communication.

Focus marks are a flexible design device that provides a space with which to view subject matter and capture a shifting perspective across a piece of communications.

Linework patterns offer an alternative to using imagery and reflect physical and spiritual values of the University.

The text divider is a design device used to provide visual separation between text elements.

The grid provides a way to create a basic structure for your design.

University of Melbourne web sites aim to comply with the WCAG 2.0 Level AA standards.

Find out the how to brand commercial activities and use University resources to ensure compliance with IP and trade mark law.

Guidelines

Guidelines

Guidelines for web/Digital Guidelines

Always refer back to this page for the most up-to-date guidelines.

About the brand design system

Designing for an audience

Tone of voice

Logos

Sonic brand

Advertising

Templates and downloads

Sponsorship and brand partners

Digital

Identifier

Typography

Colour palette

Imagery

Icons, illustrations and infographics

Aperture

Focus marks

Patternwork

Text divider

Grid

Accessibility

Commercialisation