Guidelines

Guidelines

The University of Melbourne brand design system is made up of several key components.

Download full guidelines (v18)

Please note, the guidelines have been updated as of 10/01/2019.

Updates
  • revised colour palette (RGB and HEX codes)

Please refer back to this page for the most up-to-date guidelines.

Brand design system

The design system creates a consistent look and feel in our communication.

Designing for an audience

Discover how to apply the design system and view examples of current design work for ideas on how to extend the design system further.

Tone of voice

The University of Melbourne brand is more than just our visual identity. Our verbal identity – how we talk – is equally important.

Logos

The University of Melbourne logo is a formally registered trademark and must be used correctly.

Advertising

Advice and guidelines on applying the brand across all University advertising, and advertising campaigns including a detailed case study.

Templates and downloads

Find the latest PowerPoint and Word templates, assets for electronic mail, branded stationery and email signature templates.

Sponsorship and brand partners

Find out how to apply the University brand in sponsorships and represent partnerships and collaborations across marketing material.

Digital

Download the latest video assets and explore web, social media, podcast and electronic mail guidelines.

Identifier

An identifier is a piece of content that names the specific entity a communication is from – such as a faculty, school or research centre or department.

Typography

In order to ensure consistency across all our communication, the University has two approved fonts available for use.

Colour Palette

The UoM brand colour has been updated as of 2018. This is a different blue than previously used.

Imagery Guidelines

The University of Melbourne imagery guidelines provide a useful resource for staff for using imagery in marketing and communications material.

Icons, illustrations and infographics

Icons, infographics and illustrations can be used to communicate a message quickly and simply.

Aperture

The purpose of the aperture is to direct the viewer’s attention to a specific topic that is the focus of a document or piece of communication.

The Focus Marks

Focus marks are a flexible design device that provides a space with which to view subject matter and capture a shifting perspective across a piece of communications.

Patternwork

Linework patterns offer an alternative to using imagery and reflect physical and spiritual values of the University.

Text Divider

The text divider is a design device used to provide visual separation between text elements.

The Grid

The grid provides a way to create a basic structure for your design.

Accessibility

University of Melbourne web sites aim to comply with the WCAG 2.0 Level AA standards.

If you have any questions or queries about using the brand during this transition period, please contact the Brand team.