It is essential that we all view advertising away from the University context and think about how we are perceived externally – as one University.
The University of Melbourne advertising guidelines provide advice on how to maintain consistency across all University advertising and advertising campaigns.
University advertising is broken into three groups:
- Campaign advertising is defined as major brand-building advertising activity such as student recruitment campaigns or events such as Open Day, the Believe campaign or Cultural Collisions.
- Functional advertising is defined as informative, short-term activity such as HR recruitment advertising, calls for research participants, public lectures or one-off faculty recruitment events.
- Digital advertising is defined as anything created for use on-line such as animated/rotating banners created as part of an advertising campaign or functional advertisement.
Our advertising guidelines outline how to represent the University brand in your advertising material, including:
- Definitions of the different types of advertising produced across the University.
- Elements of the design system that must be included when producing advertising.
- Information on how to correctly represent the University's brand within campaign advertisements.
- Tips for creating effective digital advertising.
- Examples of campaign, functional and digital advertisements.
For more information on creating advertising campaigns, booking media and Search Engine Marketing (SEM), please contact the University's advertising team (staff access only).