About the brand design system

The design system creates a consistent look and feel in our communication.

The University of Melbourne’s robust brand design system is made up of a range of brand and design elements to support the University of Melbourne’s masterbrand strategy.

These  resources will help you apply the University of Melbourne brand strategy and design system across your communications and marketing materials.

Explore the Brand Hub to discover a range of tools and resources to help you navigate the University of Melbourne brand, including:

Unique imagery speaks for itself

Developed with flexibility in mind

Our brand design system has been developed to allow specific entities across the University to shape communications and materials specific to individual needs and audiences, while still supporting the integrity of the masterbrand.

The design system must be applied to all communication material produced by the University of Melbourne. Materials that are produced as part of a partnership or sponsorship must also adhere to additional guidelines. There are also specific guidelines for building websites.

Working with the University’s in-house Design team

A range of branded templates is available which can be adapted to suit your basic corporate and marketing and communications needs.

If you have a more complex design problem, the University's in-house Design, Print and Merchandise team offers a no-cost graphic design service for all University of Melbourne branded marketing and communications material.

The design team are experts at applying the University’s brand design system to a range of collateral for entities across the University.

You can brief the team who will then use the University’s brand guidelines to develop artwork specific to your marketing goals, messaging and target market.

The Design team also has access to a range of high quality print services at competitive prices.

Contact the Design, Print and Merchandise team (University staff only)

Please note, the Design, Print and Merchandise team undertake work in alignment with the University’s Brand Architecture – utilising the approved design system, including logo guidelines, to develop projects that meet both client and brand requirements. The team does not undertake work for organisations not affiliated with the University of Melbourne and service cannot be offered to sponsors or partners as part of any contra arrangements. For entities that manage their own non-University brand, please contact the Brand team to discuss your requirements and alternative solutions.


For anyone building a website that will sit on the University of Melbourne domain (unimelb.edu.au), please use the Digital Design System.

Access web resources (staff access only)

If you have any questions or queries about using the brand, please contact the Brand team.