Download the latest video assets and explore web, social media, podcast and electronic mail guidelines.
Guidelines for video and audio
Video and audio plays a key part in the University's teaching and learning, research, marketing and communications, public relations and community engagement activities. The Guidelines for Video and Audio provide a framework to create video and audio content to ensure it meets minimum quality and brand standards.
The guidelines support anyone who produces video and audio for the University.
The Digital and Online Channels (DOC) team manage and maintain the Digital Guidelines, a separate set of guidelines available for those building University of Melbourne websites.
The Digital Guidelines should be used for all sites that sit on the University of Melbourne domain/URL (unimelb.edu.au).
The DOC team also has a range of resources available for setting up websites, domain name protocols and web style guides.
The Digital Guidelines include:
- additional colours for web
- typography guidelines
- UI component guidelines
Any website that sits on the University of Melbourne domain (unimelb.edu.au) should use the approved web templates and Digital Guidelines as advised by the Digital and Online Channels team via email@example.com.
If you are an external agency, or are working with an external agency, you must contact the Digital and Online Channels team prior to starting any new website project.
Unless you have an approved, official co-brand or unique identity, all University of Melbourne bodies and entities should use the University of Melbourne logo as their social media profile picture.
A special-use University of Melbourne logo for social media is available on request from the Social Media team.
Electronic mail outs and digital newsletters
A range of assets to help you create email marketing campaigns, EDMs (Electronic Direct Mail) and digital newsletters is available on the Templates and Downloads page, along with a detailed Style Guide to help you create best practice email communications using the new brand design system.
Official University-owned and operated podcasts should follow the Podcast Guidelines when creating their avatars. The Design team (staff access only) offers a free design service for podcast avatars. Contact the Brand team for advice and assistance on using the University brand and logo across your avatars and podcasting platforms.
Visit the Podcast Staff Hub page (staff access only) for more information on:
- booking a podcasting studio
- how to get involved in the University's Pod Hub
- how to publish your own podcast
- who to contact with any podcasting questions
- UoM-based podcasts currently in production
A range of assets is available for producers developing videos presented by the University of Melbourne. These are available for University staff on the Staff Hub.
All University of Melbourne videos should be produced in line with the Brand Guidelines, including fonts, colour palette, patterns, aperture, focus marks and use of the University logo. Note: You can use the video on the home page of the Brand Hub as a reference point.