A range of guidelines are available for digital and multimedia applications of the brand.


The Digital and Online Channels team in External Relations have a range of resources available for setting up websites, domain name protocols and web style guides.

Any fully owned University entity should use the University-approved web templates.

Access web resources (staff access only)

Social Media

Unless you have an official co-brand or unique identity, all University of Melbourne bodies and entities should use the University of Melbourne logo as their social media profile picture.

Find out more

Electronic mail outs and digital newsletters

A range of assets to help you create email marketing campaigns, EDMs (Electronic Direct Mail) and digital newsletters is available on the Templates and Downloads page, along with a detailed Style Guide to help you create best practice email communications using the new brand design system.

Templates and downloads


Official University-owned and operated podcasts should follow the Podcast Guidelines when creating their avatars. The Design team (staff access only) in External Relations offers a free design service for podcast avatars. Contact the Brand team for advice and assistance on using the University brand and logo across your avatars and podcasting platforms.

Download Podcast Guidelines

Visit the Podcast Staff Hub page (staff access only) for more information on:

  • booking a podcasting studio
  • how to get involved in the University's Pod Hub
  • how to publish your own podcast
  • who to contact with any podcasting questions
  • UoM-based podcasts currently in production

Visit Podcast Staff Hub (staff access only)

Video templates

A range of assets and templates is currently being developed for producers developing videos presented by the University of Melbourne.

Prior to all assets being released, videos should be produced in line with the Brand Guidelines, including fonts, colour palette, patterns, aperture, focus marks and use of the University logo.  Note: You can use the video on the home page of the Brand Hub as a reference point.

Keep checking back for updates!

Ender slides

Two ender slides are now available for download as mp4 files in 4K and 1080p. More information on how to use the slides is included in the Zip file.

Download ender slides (zip file)


Videos should use a watermark when appropriate, depending on the channel the video will be posted in and other design elements of the video. A selection of watermarks is available below, along with instructions on preferred position, flexibility and variations.

Download watermark (zip file)

If you have any questions or queries about using the brand during this transition period, please contact the Brand team.