The Focus Marks

What are the focus marks?

The focus marks are a component of the University’s design system.

Focus marks are a flexible design device that provides a space with which to view subject matter and capture a shifting perspective across a piece of communications.

Your design needs to include one set of focus marks or one recognisable aperture.

Examples

How do I use the focus marks?

Focus marks are used to:

  • enclose an image
  • highlight a specific area on an image
  • enclose a piece of featured text, that says something intriguing or illuminating about the subject at hand
  • create a graphic device from a piece of information such as a pull-quote or feature fact

Focus marks are not used to:

  • enclose the title of a document
  • create a pattern
  • replace the need for an image on the cover of a document

Guidelines

Specific guidelines outline how to use the focus marks, including:

  • using the focus marks sparingly
  • appropriate placement
  • image use
  • sizing
  • layout and rotation
  • using the focus marks and aperture together
  • examples of what not do to

Focus marks guidelines (PDF)

You can request pre-designed focus marks from the Brand team.

Heads up! Please use the Contents page hyperlinks to jump to the relevant section of the guidelines.

If you have any questions or queries about using the brand, please contact the Brand team.