The Focus Marks
What are the focus marks?
The focus marks are a component of the University’s design system.
Focus marks are a flexible design device that provides a space with which to view subject matter and capture a shifting perspective across a piece of communications.
Your design needs to include one set of focus marks or one recognisable aperture.
How do I use the focus marks?
Focus marks are used to:
- enclose an image
- highlight a specific area on an image
- enclose a piece of featured text, that says something intriguing or illuminating about the subject at hand
- create a graphic device from a piece of information such as a pull-quote or feature fact
Focus marks are not used to:
- enclose the title of a document
- create a pattern
- replace the need for an image on the cover of a document
Specific guidelines outline how to use the focus marks, including:
- using the focus marks sparingly
- appropriate placement
- image use
- layout and rotation
- using the focus marks and aperture together
- examples of what not do to
You can request pre-designed focus marks from the Brand team.
Heads up! Please use the Contents page hyperlinks to jump to the relevant section of the guidelines.