Read more about our brand story: Past, present and future
A consistent strategy to protect our brand
For over 160 years, the University of Melbourne has been sharing knowledge and cultivating the brightest minds.
Today, we are Australia’s best and one of the world’s finest universities. Our university is a place where unexpected encounters between ideas, people and disciplines lead to important new solutions and fascinating discoveries.
A place where great minds become great contributors. Our curiosity pulls us all perpetually forward.
Our brand is valuable
The University of Melbourne’s brand is arguably our greatest asset and has real and demonstrable academic and financial benefits.
Our brand acts as a magnet to attract the researchers and partners we collaborate with to discover meaningful answers to the world’s most pressing questions. And when our graduates and staff go out into the world, represented by the strength and reputation of our brand, their reputation and confidence is enhanced accordingly.
More than just a logo
The University of Melbourne is one of the most recognised education brands in Australia.
Our brand is more than just a logo. It represents us visually, in our language and tone and, ultimately, influences the way our audiences feel about us.
You’re a custodian of our brand
As members of the University, we all play an important role in creating and maintaining the unique University of Melbourne brand experience.
Whatever your role at the University, you’re a custodian of the University of Melbourne brand. You play an important role in advocating for the brand and portraying the University to the outside world.
Our brand guidelines help us ensure we build on our history, and share the strength of our reputation through a consistent application of our brand.
Clarity and consistency
The table below provides an overview of our University values and themes. When you are producing University of Melbourne communications material, use this table to guide your messaging.
What we are
What we're not
Consistency is key
All University of Melbourne communications should be coherent and aligned to the University’s brand. Consistency is one of the most effective ways of creating a strong brand. Like any relationship, being consistent helps forge strong connections with our students, colleagues and community.
The University has adopted a masterbrand approach to brand strategy to ensure what we offer is clearly and consistently differentiated from that of our competitors.