The Brand Hub provides advice and tools to help University of Melbourne students engage with the broader community under the banner of the University of Melbourne.
As a member of the University community, these tools will ensure you’re represented appropriately and in alignment with the University’s brand and engagement strategies.
Use of the University of Melbourne logo by students is limited. Generally, the logo should only be used by students when you're representing the University in an official capacity to external audiences.
About the University of Melbourne brand
The University of Melbourne name, crest and logo all provide support to the “University brand”.
We’ve built the University’s reputation over many years, and our logo (trade mark) is what distinguishes us from other universities.
Anyone who wants to use the University logo (this includes students, alumni, service providers, clients, partners etc) must ask for permission via the Brand team.
What is the formal trade mark?
Our logo (trade mark) is made up of various elements that enable us to describe and use it correctly.
All these elements combined with the University of Melbourne blue colour (UoM Blue) make up the University of Melbourne 'marks' (also called logo or trade mark).
These 'marks' should never be adapted, adjusted, separated or edited in any way. Altering our logo compromises the integrity of our brand.
If you're representing the University and/or your course-work or research in a competition, your relevant faculty needs to endorse the activity prior to you asking permission to use the University logo.
- Ask your supervisor to contact the Brand team requesting the use of the UoM logo for your proposed activity.
- Wait to hear back from the Brand team.
- If your request is approved, the Brand team will provide a license for you to use the UoM logo for your activities and will work with you on how to use the logo appropriately. This license will have an end date and you must cease using the University logo on this date.
Students may purchase branded merchandise via the University’s online shop. Customisable hoodies are available from the Merchandise team. If you want to create bespoke merchandise specific to your study area or activity, you should check in first with your faculty and also the Brand team.
- Ensure your activity is endorsed or supported by your supervisor or faculty.
- Never, ever, sell any merchandise for-profit that features the University of Melbourne logo.
- Only ever sell bulk-order merchandise at cost price, and only to your fellow students/colleagues.
- Always seek advice from the Brand team if you want to sell any item with the University logo on it.
- Have a licence to use the logo from the Brand team if you want to use the logo for any purpose.
- Use the poster templates available for PhD students when presenting your work.
- Never adapt or use the University logo in any way other than for the purpose provided in the templates.
- Know that altering our logo compromises the integrity of our brand and should never be done.
PhD students can order business cards, if required, when they are presenting University of Melbourne research at a conference.
- Gain approval for a business card from your supervisor.
- Submit your request directly to the Design team via the Staff Hub.
- Ensure your business card has an expiry/end date and make sure it is not used beyond this date.
As a University of Melbourne alumni, you should contact your Alumni Group/Association or your faculty Alumni contact to find out how best to represent yourself under the banner of the University of Melbourne where necessary.
Joining a club or society is one of the most fulfilling ways to connect with like-minded people, develop your career goals and increase your networking opportunities while you’re studying.
Starting a club or society
Looking at starting a new club or society?
- Contact the University of Melbourne Student Union (UMSU) or the Graduate Student Association (GSA).
- Contact your relevant faculty.
- Ensure your club is formally affiliated with your faculty, UMSU or the GSA.
- Review UMSU and GSA guidelines to know how to brand your club alongside their own brand to clearly articulate that your club is formally affiliated with them.
UMSU, the GSA and your faculty will be able to advise you on how to formally affiliate your club. They may advise you to join a club if something similar already exists. They can also help you align your academically-focused club with a discipline, course or any relevant faculty strategies and goals.
Finding a name and logo for your student club or society
If you want to publicise and promote your club’s activities you need to be aware of copyright, IP and trade mark law.
Using a name, logo or unique identity that has been copied, or edited in any way, puts you and your affiliated organisation at risk of trade mark or copyright infringement.
Before designing a logo or finding a name for your club, you must:
- Do your due diligence when it comes to developing a logo and naming your club. It is your responsibility as a University of Melbourne student to not put yourself, UMSU, the GSA, your faculty or the University in a situation where we (or you) could be held liable for breaching copyright and trade mark law.
- Check in with your affiliated organisation (UMSU, GSA, your faculty, the University's Brand team) and review and comply with their brand policies and regulations.
- Ensure you are not breaching any copyright or trade mark laws with the name you choose, or the design of your logo.
- Never use any copyrighted or trade-marked names within your group’s name without written permission from the copyright owner.
- Never copy or rip off any existing logo or trade mark or any part of any existing logo – you could be liable under copyright and trade mark law.
- You do not need to register your club name unless you are an incorporated business.
- Use of the University of Melbourne logo and name (trade mark) by clubs and societies is by special request only.
- You should never register your club name under the University of Melbourne name without seeking guidance from the Brand team.
Q: Are students allowed to use the University of Melbourne logo?
A: Use of the University of Melbourne logo by students is limited. The logo may be used when representing the University in an official capacity to external audiences and approval has been sought from the Brand team, your supervisor and your faculty. Students should not use the logo for internal course work activities.
PhD students may use the logo on posters for externally focused course-related presentations (not for general coursework material). You may request the use of the logo for conferences you are presenting at if the work is conducted, researched or completed as part of your studies at the University of Melbourne. You and your supervisor should contact the Brand team to access the logo and gain approval for you to use it.
Q: Can current students create business cards using the University of Melbourne logo?
A: PhD students can order templated (pre-designed) business cards from the University's Design team. You should never create your own business card using the University of Melbourne logo.
Q: I’m an alumnus of the University of Melbourne. Can I create my own business cards using the University of Melbourne logo?
A: The University of Melbourne logo is not permitted for personal use.
Q: I'm graduating and want to design a University of Melbourne souvenir t-shirt or hoodie for everyone in my class. Can I include the University of Melbourne logo on the design?
A: You can buy branded merchandise via the University’s online shop. Customisable hoodies are available from the Merchandise team. If you want to create bespoke merchandise specific to your study area, you should check in with your faculty first, and then the Brand team.
Q: My alumni group wants to design our own t-shirt for personal use. Are we allowed to use the University of Melbourne logo?
Q: I'd like to print some t-shirts or merchandise that will be given away for a course-related event. Are there restrictions as to where I can get this order printed?
A: You should always order through the University's Merchandise team as they have access to preferred suppliers and ethically sourced manufacturers. Please consider this option before seeking out other licensed vendors.
Before seeking a quote for your merchandise, you must have permission (a license) to use the University of Melbourne logo from the Brand team. You must not sell for-profit or offer for sale any item that has the University logo on it.
Q: Can I use the University of Melbourne logo on my resume?
A: The logo isn't available for personal use. You can show your connection to the University by adding your University of Melbourne qualification to your LinkedIn account.
Q: Can students, faculty, staff or alumni use the University logo on personal websites or social media?
A. The University of Melbourne logo is not available for personal use. You must request permission to use the University of Melbourne logo for official University business through your supervisor and the Brand team.
Q: Can I use the University's Brand Design system, typography, colour palette and brand elements for my student work or student activities?
A. The Design System is for only professional communications coming from the University and shouldn't be used by students for their work.