The University of Melbourne name, crest and logo all provide support to the “University brand”.

We’ve built the University’s reputation over many years, and our logo (trade mark) is what distinguishes us from other universities.

Anyone who wants to use the University logo (this includes students, alumni, service providers, clients, partners etc) must ask for permission via the Brand Management team.

What is the formal trade mark?

Our logo (trade mark) is made up of various elements that enable us to describe and use it correctly.

All these elements combined with the University of Melbourne blue colour (Traditional Heritage Blue) make up the University of Melbourne 'marks' (also called logo or trade mark).

These 'marks' should never be adapted, adjusted, separated or edited in any way. Altering our logo compromises the integrity of our brand.

Academic Competitions

Students representing the University and/or their course-work or research in a competition, must request their relevant faculty endorses their activity prior to asking permission to use the University logo.

Students should:

• Ask their supervisor to contact the Brand Management team requesting the use of the UoM logo for their proposed activity.
• Wait to hear back from the Brand Management team.
• If the request is approved, the Brand Management team will provide a license for the student to use the UoM logo for their activities and can work with the student on how to use the logo appropriately. This license will have an end date and the student must cease using the University logo on this date.

Merchandise

Students may purchase branded merchandise via the University’s online shop. Customisable hoodies are available from the Merchandise team. If students want to create bespoke merchandise specific to their study area or activity, they should check in first with their faculty and also the Brand Management team.

Students should:

• Ensure the activity is endorsed or supported by their supervisor or faculty.
• Never sell any merchandise for-profit that features the University of Melbourne logo.
• Have a licence to use the logo from the Brand Management team if they want to use the logo for any purpose.

Poster templates

Students should:

• Use the poster templates available for PhD students when presenting their work.
• Never adapt or use the University logo in any way other than for the purpose provided in the templates.
• Know that altering our logo compromises the integrity of our brand and should never be done.

Business cards

PhD students can order business cards, if required, when they are presenting University of Melbourne research at a conference.

Students should:

• Gain approval for a business card from their supervisor.
• Submit their request directly to the Design team via the Staff Hub.
• Ensure their business card has an expiry/end date and make sure it is not used beyond this date.

University of Melbourne alumni should contact their Alumni Group/Association or their faculty Alumni contact to find out how best to represent themselves under the banner of the University of Melbourne where necessary.

Joining a club or society is one of the most fulfilling ways to connect with like-minded people, develop career goals and increase networking opportunities while studying.

Starting a club or society

Looking at starting a new club or society?

Students should:

• Contact the University of Melbourne Student Union (UMSU) or the Graduate Student Association (GSA).
• Contact their relevant faculty.
• Ensure their club is formally/officially affiliated with their faculty, UMSU or the GSA.
• Review UMSU and GSA guidelines to know how to brand their club alongside UMSU and GSA to clearly articulate that the club is formally affiliated and endorsed.

UMSU, the GSA and the relevant faculty will be able to advise on formally affiliating a club. They may advise students to join a club if something similar already exists. They can also help align an academically-focused club with a discipline, course or any relevant faculty strategies and goals.

NOTE

• Students do not need to register a club name unless it is an incorporated business.
• Use of the University of Melbourne logo and name (trade mark) by clubs and societies is by special request only.
• Students should never register a club name under the University of Melbourne name without seeking guidance from the Brand Management team.

If students want to publicise and promote their club’s activities they need to be aware of copyright, IP and trade mark law.

Using a name, logo or unique identity that has been copied, or edited in any way, puts the student and their affiliated club/organisation at risk of trade mark or copyright infringement.

Before designing a logo or finding a name for students must:

• Do their due diligence when it comes to developing a logo and naming their club. It is the student's responsibility as a University of Melbourne community not to put themselves, UMSU, the GSA, their faculty or the University in a situation where we (or they) could be held liable for breaching copyright and trade mark law.
• Check in with their affiliated organisation (UMSU, GSA, faculty, the University's Brand Management team) and review and comply with any brand policies and regulations.
• Ensure they are not breaching any copyright or trade mark laws with the name chosen, or the design of a logo.
• Never use any copyrighted or trade-marked names within a group’s name without written permission from the copyright owner.
• Never copy or rip off any existing logo or trade mark or any part of any existing logo – a student could be liable under copyright and trade mark law.

NOTE

• Students do not need to register a club name unless it is an incorporated business.
• Use of the University of Melbourne logo and name (trade mark) by clubs and societies is by special request only.
• Students should never register a club name under the University of Melbourne name without seeking guidance from the Brand Management team.

Q:  Are students allowed to use the University of Melbourne logo?

A: Use of the University of Melbourne logo by students is limited. The logo may be used when representing the University in an official capacity to external audiences and approval has been sought from the Brand Management team, a supervisor and faculty. Students should not use the logo for internal course work activities.

PhD students may use the logo on posters for externally focused course-related presentations (not for general coursework material). Students may request the use of the logo for conferences they are presenting at if the work is conducted, researched or completed as part of their studies at the University of Melbourne. The student and their supervisor should contact the Brand Management team to access the logo and gain approval for to use it.

Q:  Can current students create business cards using the University of Melbourne logo?

A: PhD students can order templated (pre-designed) business cards from the University's Design and Print team. They should never create their own business card using the University of Melbourne logo.

Q:  Can an alumnus of the University of Melbourne create their own business cards using the University of Melbourne logo?

A:  The University of Melbourne logo is not permitted for personal use.

Q:  A student is graduating and wants to design a University of Melbourne souvenir t-shirt or hoodie for everyone in their class. Can they include the University of Melbourne logo on the design?

A: Students can buy branded merchandise via the University’s online shop. Customisable hoodies are available from the Merchandise team. If they want to create bespoke merchandise specific to their study area, they should check in with their faculty first, and then the Brand Management team.

Q:  An alumni group wants to design their own t-shirt for personal use. Are they allowed to use the University of Melbourne logo?

A: The group should contact their Alumni Group/Association or faculty Alumni contact to find out how best to represent themselves under the banner of the University of Melbourne.

Q:  A student wants to print some t-shirts or merchandise that will be given away for a course-related event. Are there restrictions as to where they can get this order printed?

A: Students should always order through the University's Merchandise team as they have access to preferred suppliers and ethically sourced manufacturers. Please consider this option before seeking out other licensed vendors.

Before seeking a quote for merchandise, students must have permission (a license) to use the University of Melbourne logo from the Brand Management team. They must not sell for-profit or offer for sale any item that has the University logo on it.

Any merchandise must fit with the University of Melbourne Visual Identity Guidelines. The University’s online shop also sells a range of University merchandise.

Q:  Can students use the University of Melbourne logo on their resumes?

A: The logo isn't available for personal use. Students can show their connection to the University by adding their University of Melbourne qualification to their LinkedIn account.

Q:  Can students, faculty, staff or alumni use the University logo on personal websites or social media?

A. The University of Melbourne logo is not available for personal use. Permission to use the University of Melbourne logo for official University business is through the Brand Management team.

Q: Can students use the University's Brand Design system, typography, colour palette and brand elements for their student work or student activities?

A. The Visual Identity Design System is for only professional communications coming from the University and shouldn't be used by students for their work.